How can a company keep the innovation engine forever humming?
Platform Strategy is a foundation upon which many incremental innovations can flow. The term Platform is common in the technology sector but finds examples beyond as well. Traditional examples include the 0.18 micron CMOS as a technological platform for semiconductor innovations. The internet is a game-changing platform, within which Facebook emerged as a social platform, upon which applications have flourished. Non technology platforms exist as well. The Harry Potter stories are built upon the platform of a magical world. Seven stories were written using the same platform. The platform is merely an innovation that can support other innovations. Companies can benefit by carefully examining their innovation streams to identify platforms. Once established, platforms can provide a foundation for many future innovations.
