Ebay reusable box test

I spent last summer investigating the business case for a reusable box business.  The conclusion was that a large entity with leverage is best served to enter this market, where critical mass must be met quickly in order to become profitable.  So I'm happy see Ebay taking this idea forward with their launch of reusable boxes.  The pilot is an observation ground only.  It distributes these boxes to Ebay sellers, but does not resolve the return logistics issue.  However, it does fund the initial need for boxes and enables sellers to apply their ingenuity towards the return logistics problem.  It will be interesting to see what happens...













Image Courtesy: Inhabitat

The Real Life Social Network v2

My MBA Marketing class is focusing on social media as the new wave for reaching customer audience with product message. As a result I have been researching social media trends. This excellent slide presentation by Paul Adams of Google's UX team explains the dichotomy between today's social networking tools and the dynamics of real social networks. We keep many different and often separate social circles, yet online social networking tools blends these separate lives into one big, muddy pool. While this is true, I realized that I have been getting around the problem, albeit poorly, by using different social networking tools differently. LinkedIn is obviously for professional contacts, Facebook is for "Great sushi restaurant" type status updates, and Twitter is for linking relevant industry news as a supplement to resume building. A pattern is interesting to note here. LinkedIn had a well established purpose message from the starting gate, which targeted a specific demographic of my network, my professional contacts. But neither Facebook nor Twitter had a purpose message, leaving users to guess which of his or her social network to accept as friends to their profile. Even today, after some time for establishment, neither service has a purpose message. Herein lies an opportunity for clarifying purpose and guiding users in structuring their online networks as organically as their real life networks.

The Real Life Social Network v2

View more documents from Paul Adams.

Marketing the Good Life

No commercial campaign has enjoyed sequel success like MasterCard's "Priceless" commercials. With many renditions following a very similar format, these commercials allude to the value that the real joys of life cannot be satisfied by material goods. Through their Priceless commercial campaigns, MasterCard strummed the heartstrings of audiences by showing endearing scenes from the Good Life, while connecting these scenes to their product. My favorite of the set is titled "Lessons" (Priceless TV, 2010)

Water glass $5
Energy saving bulb $4
Reusable bag $2
helping dad become a better man: priceless

This solid campaign demonstrates the fluency of MasterCard marketers in communicating the connection between their product and the customer's true needs and desires.  The value of real joys of life cannot be satisfied by material goods has tremendous significance for the sustainable lifestyle.  The sustainability advocate operating along this value can successfully garner support for sustainability initiatives.  I would like to answer MasterCard's "Lessons" with my own rendition.

"Carbon"

Carbon offset for air travel  $40
Vegetarian Sushi $10
Home composting kit $50
leaving a more beautiful world for my children: priceless

Great short video explaining "Sustainability"

Tweet

The word "sustainability" is widely used but not specifically explained. I came across a good video using the Natural Step explain sustainability in fun animation.

Under water magic, for a limited time only

This her TED talk, Edith Widder reveals a bio-luminescent rich under water world. A place where self-produced light is essential to survival and 90% of animals make blue light, the farthest reaching, and therefore most popular wavelength of light. There is so much we have not yet discovered, and yet they can all be gone in one lifetime.



I enjoy visits to the underwater world tremendously. Every vacation's top priority has been snorkeling and diving. The under water creatures puts on such an incredible display of colour and dance in their symphony of life. My heart breaks for BP's Gulf of Mexico oil spill that is mass murdering these beautiful creatures and entire ecosystems. News coverage have been focusing on "compensat[ing] people for their losses and understand[ing] the damage wrought" when with our limited knowledge of only 3% of ocean life, we cannot begin to comprehend the damage wrought, let alone trying to compensate for mass murdering entire ecosystems. And while our attention has been drawn away by the Gulf of Mexico spill, oil pipelines in Dalian, China bursted and spilled enough oil to rival the Exxon Valdez.

As long as we depend on and harvest oil, these leakages will continue to happen. As much as oil executives lay out promises of better containment technologies and maybe even insure against damages, we stand to lose too much in a spill. All the gold in the world cannot compensate for lost ecosystems, the Earth's most valuable asset to the good life.

We are way beyond the canary in the coal mine at this stage. The ocean, as vast and impenetrable it is to land dwelling humans is our final frontier. And we have already lost 35% of corals in the last 15 years, with predicted escalating loss rates due to global warming. If we want to preserve the good life before we hit tipping point, the only reasonable go-forward plan is to use the precautionary, or what I call the "better never than oops," principle. That is, each and every person needs to employ all possible resources to restrain from activities, even low risk activities, that involve species murder, environmental degradation, or plausible ecosystem alteration. This includes boycotting products that contribute to said activities and choosing ones that don't. Only when we all take responsibility for our shared planet can we begin to reverse the cycle and restore the beautiful symphony of life.

Confessions of an Asian closet vegetarian

A few years ago I mapped my carbon footprint. I discovered that my diet, or more specifically, my meat eating habits, was the largest contributor. To do my part I decided that I would go vegetarian. But like many people, I like the taste of meat too much to completely give it up. After swinging between regiments of veggie days and enduring boring restaurant salads, I finally settled on becoming a closet vegetarian. That is, I would be vegetarian at home, but allow myself to eat meat when I'm dining out. This plan allowed me to continue hanging with my omnivorous friends at regular restaurants; it also came with some surprising benefits. Eating vegetarian is less expensive. I spend less time shopping by focusing on the produce section, which is conveniently located near the front at most supermarkets. The packaging on vegetables is also much lower duty than on meat, and I no longer have to deal with greasy styrofoam trays, plastic wrap and plastic bags. With no meat handling I do not have to worry about contamination in the kitchen, and spend less time cooking the quickly done vegetables.

The major downside is a more persistent 'peckish' feeling. A high protein meal satisfies for six hours, a veggie meal satisfies for only four. This means I have to keep nacho chip and dip, fruit and crackers on hand for snacking. The need to snack was a downside at first, but now I am set up with tasty snacks that I look forward to. And since I eating healthy vegetables for meals, I allow myself to indulge on cheese for snacks. Another downside is the difficulty of keeping meals interesting and tasty. Cutting meat means fewer flavor tones to choose from when cooking, and the spices that work well with meat do not always work well with veggies. This problem was intensified by my allergy to spinach and eggplant, key veggie staples, and my husband's allergy to soy. So I turn to Asian flavors for support. Indian and Thai flavors, even at reduced chili levels, are intensely flavorful enough that I don't miss the meat. Curries work extremely well with any vegetables, store very well in the fridge, and are often more tasty the next day. For a 5 minute vegetable dish I turn to Chinese vegetables of over 25 different varieties and textures, which all cook well with my mother's trusty recipe of garlic, oil and salt. For flavor variety I switch to Italian red and white sauces. With cheese for flavor who needs meat?

Most aspiring vegetarians found themselves lacking in essential nutrients when they stop eating meat. But a closet vegetarian still eats meat when dining out, which is about once per week for me, so I do not have to worry about supplements. In addition, meat has become special again, as it is associated with a dining out experience.

If you are thinking about becoming a closet vegetarian here is what I would recommend.
1. Plan to make veggie meals at home, since eating vegetarian at restaurants may mean salad after salad unless you stick to ethnic foods.
2. Add the following veggie-friendly spices to your pantry: cumin, fresh or dried chili (thai, japaleno, serrano, anything), dried mushrooms of any variety, oregano, thyme, sage, soya sauce, fresh garlic and ginger, sesame oil, olive oil. Have a few cans of coconut milk on hand for making curries. Pre-made Having grated parmesan and cheddar cheeses on hand are also useful.
3. Explore Asian supermarkets and cook books. Frozen dumplings come in veggie versions and are excellent fast food at home. There are many more fresh veggies to be explored and tried.
4. You will be hungry more often, so keep snacks on hand. Try lots of fruits, crackers and cheese, chips and dip. But remember to snack in moderation.
5. Prepare to stick to the new plan for at least 4 weeks before making an evaluation. It will take a while for your cooking style and eating habits to settle into the new routine.

If you do it right, you will enjoy good health while eating to your heart's content, and you will love not having to handle raw meat again. Of course, you'll also incidentally be keeping tons of CO2 out of the atmosphere.

Cycling- the portal to sustainable transportation still stuck between two worlds

As a cyclist, I have had my share of interactions with rude drivers. But today was my first taste of a rude pedestrian. To avoid rush hour traffic I was riding slowly on the sidewalk. Slowly is indeed the only way to ride on the sidewalk as it dips and rises with every driveway. Since pedestrians have the right of way on sidewalks, I slowed even further to a walking pace when I saw a woman approaching with her dog on a leash. I passed by their side, then I heard her say accusingly "There is a bike lane, you know." I was already past her and started to cross the road, so I ignored her and rode on. But her comment bothered me, as I do not wish to create a bad reputation for cyclists. But it also made me angry, because there is no functional bike lane on the road. There is an illusion of one, as signs along the road indicates. But cars parked all along the "bike lane," or more appropriately, the shoulder, means that I am stuck between parked cars and moving cars if I tried to ride on the road. That is much more dangerous than riding on a shoulder, however skinny, that is directly beside a sidewalk.

Commuting cyclists ride to do our part for the environment. But yet we are stuck between and often shunned by both pedestrians and drivers. Where bike lanes are barely available, neither law nor culture guides where one should ride and receive right of way. Specifically, the law allows sidewalk riding when no bike lane exists, but what happens in the scenario above where the "bike lane" is used as a parking lane?

I can sympathize with both pedestrian and drivers as I am both at certain times. The lady with the dog responded simply out of entitlement for the sidewalk, as pedestrians have been trained to do. Without the perspective of a cyclist, she simply cannot see that the assigned bike lane is cluttered with parked cars. She has probably also encountered her share of unruly teenagers on fast bicycles. And I have to admit that as a driver I have been annoyed by slow cyclists on the road. But I shouldn't be feeling this way. Proper city planning and alterations have the power to eliminate the tension between drivers, cyclists and pedestrians.

The future of sustainable transportation is filled with trains, trams, buses, bikes, scooters and rollerblades. Half of these modes of transport are currently unwelcome on road nor sidewalk, and disallowed in many public spaces. Culturally, personal modes including bikes, scooters and rollerblades have been dominated by unruly teenagers. But increasingly, people are switching to these modes to bridge the last mile on their work commute. How do we keep the peace on the roads? I believe nationwide licensing extended to personal modes of transport are necessary to establish order and respect, and re-establish trust between drivers, riders and pedestrians. We all need to do our part whether walking, riding or driving, to impart respect and actively share the road towards a sustainable future.